Every assignment that you take as a photographer comes with infinite probabilities of establishing a long-term relation with customers. Photography, as we all know has grown in proportions and so has the demands of Custom Photo Books. Having a good clientele is not enough to sustain one’s business. The goal should be to excel in the trade and maintain consistency in the output provided each time. So brace yourself with some of the most unlikely of demands and customization by the clients. In this write-up we are going to discuss some useful tips to build rapport with your custom photography client.
- Professional approach- Too obvious, right? We know! But you simply cannot compromise and go wrong on having a professional approach. This would essentially mean that the customer service has to be paramount. Get in touch via e-mail or phone calls whenever necessary. Be clear with your clients while discussing any photography opportunities. Last but not the least, it is equally important to discuss any photography opportunities.
- Understand the client’s requirements- The clients’ demand is as diverse as the world itself! As a photographer, you must understand the deeper meaning of every photograph which is to be required in a particular style or a particular period of the day by them. Some of the questions to be asked are:
- Who is the target audience of the client?
- Will it be up for display in a photo gallery or simply make its way for home décor?
- How long the photos are are going to be displayed? This becomes a pertinent question as some of the photographs are occasion-bound.
- Provides previews if possible- This is a great trust builder between the photographers and clients. The process starts with clicking the pictures in the best angle so it gets done with all the post-processing within the deadline. This way, you can have ample time to follow up the client and even invite them over to get a preview of what exactly their Personalized Photo Books would look like. In case the client wishes to get all the previews electronically, make sure you do not send the entire portfolio but only the few best clicks.
- Double check on your equipment- It is not only a precautionary measure but it also defines your attitude of being professional and passionate about your craft. Showing up on the spot with the wrong or malfunctioning equipment would severely hit your market reputation. It is obvious that you have to have a well stocked bag of SD cards, extra battery, and tripod and travel adapter so you do not fall upon a situation that hinders your photography session.
We have already entered in the period which is fast paced and globally tied with the common wire of internet! Hence it is best to tick all the right boxes with regard to the protocols that very much define your professionalism. Never forget that every business in today’s times can be reviewed over the web and that a couple of negative reviews can mark the downfall of your business that you have put your heart and soul into.